Tourism expertise boost for Tipperary in Ireland’s Ancient East

Tourism officers recognised for specialist training in driving growth and attracting more overseas visitors.


Over 40 Local Authority tourism officers, heritage officers and visitor attraction managers, including representatives from Tipperary County Council and Tipperary County Museum, were recently recognised for their participation in Fáilte Ireland’s Regional Tourism and Revenue Management Programmes.  

Participants were awarded a certificate by Jenny De Saulles, head of Ireland’s Ancient East at Fáilte Ireland, for the successful completion of the Regional Tourism Management and the Visitor Attraction Revenue Management programmes.

Those awarded from Tipperary were Tipperary County Council’s Marie Phelan (Regional Tourism Management Programme) and Tipperary County Museum’s Marie McMahon (Visitor Attraction Revenue Management Programme).

Both programmes focus on helping Local Authorities and local tourism providers to find new ways to drive tourism growth in Ireland’s Ancient East and diversify the tourism offering to attract more overseas visitors from across Europe and beyond.

Speaking at the graduation at Johnstown Estate Hotel in Enfield, Jenny De Saulles explained: “Local Authorities like Tipperary County Council are central to the delivery of county tourism strategies and are a hugely important partner to Fáilte Ireland in the development and promotion of Ireland’s Ancient East.

"Fáilte Ireland designed and delivered these programmes so that, through working with Local Authorities, we have a more thorough understanding of how we can work together; we can ensure seamless support locally; and drive growth and better value for money. We all want to ensure that Ireland’s Ancient East becomes the most engaging and accessible culture experience in Europe and we know partnership is key to the success of this," she added. 

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