Over one hundred attended the recent BIT Conf “Social Media for Business” seminar which was hosted by Abbey Court Hotel, Nenagh.
The seminar was organised and hosted by local IT company Complete Computer Solutions, who are based in Friar’s Court, Nenagh.
The seminar represented the first in a series of business and IT conferences, known as BIT Conf and was free to attend. The idea was conceived by the Complete Computer Solutions owner Dave Devery and his aim was to inform local businesses, of all sizes, of the current IT options available to use and maximise the use of.
The first night focussed on “Social Media for Business” and how Twitter, Facebook, LinkedIn and Google+ could be used as part of the marketing strategy for a business.
The seminar was split into two sessions with two separate speakers. The first speaker was Dromineer woman Emma D’Arcy. Emma is highly qualified in the area of social media marketing and has set up her own business, Integral Marketing.
Emma began her presentation with a brief introduction to social media for those who were new to it all. She followed with a more thorough overview of Twitter - what it is, why it is so popular and how it can be used by a business. The key to Twitter, Emma explained, is engagement and putting a “human face” to a business. Emma went through the process of setting up a Twitter account and how it all works from “mentions” to “hashtags” to “trends” and showed some examples of effective “Tweeters” and how they use it. A live Twitter feed was set up by the hosts on a separate projector throughout the night using the #BITConf hashtag to give a real example of how it works.
Emma then moved onto LinkedIn and how that works and the benefits it has to a business - LinkedIn is basically an online CV. Emma showed how an account is set up and how one could use it. LinkedIn is more of a business-to-business medium, whereas the likes of Google+ and Facebook would be more of a business-to-customer medium.
After a 20-minute break the second session took place with Aoife Rigney, coming all the way up from Cork on the night, speaking on Facebook and Google+.
Aoife’s passion for social media was plain for all to see and she engaged wonderfully with the audience with her humour and charm.
Aoife firstly spoke on Facebook and how it suits businesses, particularly setting up a separate business page in contrast to the personal version that most people have.
Aoife pointed out that 77% of Irish internet users (two million people) have a Facebook account and that an average Irish person spends four hours and ten minutes per month on the popular social networking site - this is huge audience to have to promote and market a business.
Aoife went on to demonstrate the steps on how to set up a business page with some useful tips on how to manage the account successfully while also providing many examples of popular brands and how they use Facebook to maximum effect.
Aoife then moved on to speak a bit on Google+. Her witty description of Google+ was that “if Facebook and Twitter had a baby, it would be called Google+”. Aoife went through the steps of setting up a business page and how to use it. Goolge+ has yet to take off as a platform, but will do so in time with its ease of use and the way it is integrated into other Google applications like Gmail and the Google search engine.
Wrapping up the talk Dave Devery (Complete Computer Solutions) thanked the speakers for two excellent presentations and hoped it would help the attendees in their business development. He also thanked his colleague Niall Brophy for all the work he put in to organising the event.
Photos and videos from the seminar are now available to view on the BIT Conf website – www.bitconf.ie.
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