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30 Oct 2025

Tipperary GAA and Fiserv reveal 2026 jersey featuring Clover as new main sponsor

O’Neills design blends tradition and innovation as Clover logo takes centre stage

Tipperary GAA and Fiserv reveal 2026 jersey featuring Clover as new main sponsor

Rhys Shelly, Mark Stokes, Lara Byrne (Head of Enterprise and SMB Merchant Business, EMEA, Fiserv), Liam Cahill (Tipperary senior hurling manager) and Willie Connors at the launch of the new Tipperary

Tipperary GAA and Fiserv, a global leader in payments and financial services technology, have unveiled the county’s new jersey for the 2026 season. The shirt will feature Clover, described as the world’s smartest point-of-sale system, prominently on the front. Clover operates under the Fiserv umbrella.

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Alison Perry, Marketing Manager at O’Neills, said the new design reflects both tradition and innovation. “O’Neills is delighted to design and produce the new Tipperary home jersey, which showcases our latest jersey fabric, the newly updated county crest, and of course, a fresh new design with Clover as the new front of jersey sponsor under parent company Fiserv. It’s a jersey that celebrates innovation and tradition in equal measure, and we are excited for fans to get their hands on it from November 14 at oneills.com.”

The new design deepens the partnership between Fiserv and Tipperary GAA, reflecting a shared commitment to community pride and performance. The announcement follows a successful year for the Premier County, whose senior hurlers secured the All-Ireland Senior Hurling Championship and whose Under-20 team captured both the Munster and All-Ireland titles.

The launch took place at FBD Semple Stadium, where senior hurlers Willie Connors and Rhys Shelly, senior hurling manager Liam Cahill, and senior footballer Mark Stokes presented the new O’Neills-manufactured kit. The jersey will be worn throughout the 2026 campaign and will be available from November 14 via Intersport Elverys and ONeills.com.

Fiserv, which employs over 650 people in Nenagh and Dublin, has operated in Ireland since 2000. Its clients range from small merchants to large enterprises using its Clover systems and broader merchant services. Since partnering with Tipperary GAA in 2022, Fiserv has maintained strong links across the county, from grassroots clubs to senior teams.

The extended collaboration reflects Fiserv’s ambition to strengthen its presence in the Irish market, supported by its recent acquisition of AIB Merchant Services (AIB MS). AIB MS, now fully owned by Fiserv, distributes Clover in Ireland, allowing businesses nationwide to streamline their operations.

“By adding Clover to the front of one of Ireland’s most iconic sporting jerseys, we are showing that champions are backing champions,” said Katia Karpova, Executive Vice President and Head of EMEA at Fiserv. “Our product, Clover, powers local businesses in Tipperary and across Ireland.”

Lara Byrne, Head of Enterprise and SMB Merchant Business, EMEA, at Fiserv, added: “At Fiserv, we are proud to extend our partnership with Tipperary GAA; a team that embodies the passion, community spirit and resilience we value as a business. Clover, our technology platform for businesses, is helping small businesses all around the world including right here in Nenagh, Thurles, Clonmel and throughout Tipperary. Sport and business are both driven by connection and commitment, and we are excited to continue building those connections together.”

Tipperary GAA CEO Murtagh Brennan reflected on the county’s recent achievements. “2025 was a momentous year for Tipperary GAA, with our senior hurlers winning the All-Ireland Senior Hurling Championship for the 29th time, and our U20 hurlers also capturing both the Munster and All-Ireland titles. We were delighted to have Fiserv with us as part of that journey, and we now look forward to a successful partnership with Clover in 2026.”

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