Tipperary Tourism unveils AI powered itineraries
AI-powered Itineraries, to make every visit more personal, inspiring and memorable
Tipperary Tourism is proud to announce the launch of its new AI-Powered Visitor Itineraries, an innovative digital experience designed to help visitors discover the very best of Tipperary through personalised travel recommendations tailored to their interests, schedule and travel style.
The new technology marks a significant step forward in destination marketing, allowing visitors to create bespoke itineraries in seconds. Whether travelling for adventure, heritage, food, family fun, wellness or a romantic escape, visitors can now access customised recommendations that showcase the county's world-class attractions, hidden gems and authentic local experiences.
The platform has been developed in partnership with Irish tourism technology company Great Visitor Experiences, whose AI and Destination Intelligence platform is helping destinations in Ireland and internationally deliver personalised visitor experiences while generating valuable first-party visitor insights.
The itinerary planner is available on the Tipperary.com homepage and serves as a pre-planning tool, while also providing real-time visitor information for those already staying in Tipperary.
"Tipperary has always offered an extraordinary range of experiences, from our breathtaking landscapes and rich heritage to our vibrant towns and welcoming communities," said Helen King, Chairwoman of Tipperary Tourism. "Our new AI-powered itineraries help visitors uncover experiences that resonate with their individual interests, creating more meaningful connections with the destination and making trip planning easier than ever before."
Mairéad Winters, County Tipperary Tourism Development Officer, highlights that “The intelligent itinerary platform provides visitors with carefully curated recommendations based on their preferences, including duration of stay, interests, travel companions and desired experiences. The result is a seamless journey that encourages visitors to explore more of the county while supporting local businesses, attractions, accommodation providers and tourism operators.
From exploring Roscrea Castle & Demesne, taking a hike at the Devil’s Bit, navigating Lough Derg with a memorable boat trip, to discovering the arts through Nenagh Arts Centre, South Tipperary Arts Centre, Cahir Arts and Tudor Artisan Hub, enjoying sumptuous food at Baileys in Cashel, to uncovering the hidden history in Tipperary’s County Museum in Clonmel and Mitchelstown Cave. There are many hidden gems and iconic heroes like the majestic Rock of Cashel that provide visitors with options for planning their holiday in Tipperary. The AI itinerary planner also reveals hidden walking trails, artisan food producers, and charming accommodation options, opening the door to a richer, more immersive Tipperary experience.
The initiative reflects Tipperary Tourism's commitment to embracing innovation while celebrating the authentic culture, heritage and natural beauty that make the county one of Ireland's most rewarding destinations.
"Our ambition is simple," Helen King acknowledges. "We want every visitor to feel that their Tipperary experience was created just for them. By combining cutting-edge technology with local knowledge and storytelling, we are helping travellers discover new adventures, stay longer and create unforgettable memories."
The AI-powered itineraries are now available on the Destination Tipperary website at www.tipperary.com, providing visitors with a smart, intuitive and engaging way to plan their perfect Tipperary adventure.
As tourism continues to evolve, Tipperary Tourism remains focused on creating innovative visitor experiences that inspire exploration, encourage sustainable travel and showcase the very best the county has to offer.