CONGRATS! Tipperary business claims top prize at national industry awards ceremony

Nenagh-based The Smart Group has achieved a remarkable milestone by being named Business All-Star Munster Brand Agency of the Year 2025.

Founded with a vision to provide businesses with the tools and expertise to thrive, The Smart Group is more than just a marketing agency it is a seamless extension of its clients’ teams.

Operating as in-house marketing experts, The Smart Group delivers flexible, collaborative support to help brands achieve real growth without the overhead or complexity of traditional partnerships.

From creating captivating brand identities to optimising campaigns and delivering measurable results, The Smart Group’s focus is on aligning with its clients’ visions and driving their success.

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This accolade highlights the company’s exceptional contributions to branding and marketing across Munster, as well as its innovative and results-driven approach to empowering businesses to succeed.

Reacting to the news of his company’s achievement, CEO , Tom Ryan said:
“Being named Munster Brand Agency of the Year 2025 is a tremendous honour. This recognition reflects our dedication to becoming true partners in our clients’ success stories. We’re proud to provide the expertise, creativity and passion needed to help businesses stand out, grow, and thrive.”

Announcing the news of The Smart Group’s achievement, Deputy Chair of AIBF’s Adjudication Board, Kieran Ring, said:
“The All-Ireland Business Foundation proudly accredits the Smart Group the Title Of Business All-Star Munster Brand Agency Of The Year 2025, recognising its exceptional commitment to delivering innovative, Client-Focused Branding And Marketing Solutions. This prestigious accolade, achieved for the second consecutive year, celebrates the Smart Group’s dedication to empowering businesses through creativity, proactivity, and impactful strategies. Congratulations to the Smart Group on this distinguished achievement, reaffirming its leadership in Munster’s Branding And Marketing Industry.”

Managing Director of the All-Ireland Business Foundation, Kapil Khanna, said: The Smart Group exemplifies what it means to be a leader in branding and marketing. Their ability to seamlessly integrate with clients and deliver extraordinary results is a testament to their expertise and innovation. This recognition is well deserved, and we look forward to their continued success.

He said: “We evaluate a company’s background, trustworthiness and performance, and we speak to customers, employees and vendors. We also anonymously approach the company as a customer and report back on the experience. The business goes through at least two interviews and is scored on every part of the process against set metrics.”