AMAZING! Love Tipperary Gift card delivers €250,000 in December sales

The County Tipperary Chamber has confirmed its strongest performance to date for the Love Tipperary Gift Card, with €250,000 in sales recorded in December 2025 alone and more than €170,000 redeemed through local businesses over the past 12 months, marking the strongest shop-local performance Tipperary has seen in years.

The Love Tipperary Gift Card was introduced by the County Tipperary Chamber, in partnership with Tipperary County Council, to ensure consumer spending remains within the county and directly benefits town centre businesses, employees and local supply chains.

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Michelle Aylward, CEO of County Tipperary Chamber, said:

“€250,000 in December sales and over €170,000 directed into Tipperary businesses over the year clearly demonstrates the impact of a focused shop-local initiative. This is practical economic support — money moving through tills, supporting jobs and strengthening businesses right across the county.”

A Proven, Year-Round Economic Tool

While December remains a peak trading period, redemption levels over the past year confirm that the Love Tipperary Gift Card has evolved into a year-round economic tool, supporting retailers, hospitality venues, pharmacies, supermarkets and independent businesses across Tipperary.

Participating businesses report increased footfall, improved retention of local spending and greater confidence during traditionally quieter trading periods — reinforcing the value of the programme beyond seasonal campaigns.

A Chamber-Led Model Built on Partnership
The County Tipperary Chamber attributes the success of the programme to:
· Strong county-wide business participation
· Growing employer uptake for staff rewards and recognition
· Consistent public commitment to shopping locally
· Ongoing leadership, coordination and promotion by the Chamber

Ms Aylward added:

“This is a Tipperary-led success story. It reflects what can be achieved when businesses, employers, the local authority and communities work together — and when the Chamber plays an active role in delivering tangible economic outcomes.”

The County Tipperary Chamber also wishes to acknowledge and thank all local employers, organizations and individuals who chose the Love Tipperary Gift Card for staff rewards, Christmas gifting and personal presents. Their decision to gift locally has played a significant role in directing spend back into Tipperary businesses and demonstrates the collective impact of supporting our own towns and communities.

With significant Love Tipperary Gift Card balances still to be redeemed, the Chamber expects the initiative to continue generating meaningful economic activity for towns and villages across the county as 2026 progresses.