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05 Apr 2026
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05 Apr 2026
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Back in the Driving Seat: Creating Your Own Business Recovery is a story of hope and inspiration, explaining how Irish business people can
overcome the grip of austerity and become active participants in their own recovery.
The book is the sequel to Clonmel businessman and author George Mordaunt’s much acclaimed first book Shepherd’s Pie, which received international media attention for its honesty on how the recession devastated his business and personal life and his first steps to recovery.
Back in the Driving Seat is described by publishers Mercier Press as a natural follow on, written in response to the reaction that George Mordaunt received from other business people who were privately suffering, people who were inspired by his story and were seeking help and advice on how they too could be active participants in their own recovery.
Launching at a time when bank debt is a hot topic, Back in the Driving Seat gives a step-by-step guide to recovery and charts the process of a debt resolution programme, with confidential details of the steps George Mordaunt took himself and the unpopular decisions he had to make to ensure the survival of his own business.
George Mordaunt is MD of the retail motor dealership the Mordaunt Group. From 2004 to 2007 the group expanded rapidly, but within 12 months of completing the expansion the entire organisation started to collapse as a result of the global financial disaster.
Following the success of Shepherd’s Pie George Mordaunt set up Insight, which for the first time enables business people to discuss all aspects of business, personal finances or banking on a one-to-one basis with him within a confidential environment.
It is the only independent business advisory service that can provide advice based on actual real-life failure and recovery, as opposed to business advice born out of professional practice.
Back in the Driving Seat is published in paperback at €14.99 and is also available in eBook format from all the usual outlets.
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