Tourism boost for Tipperary as eye-catching Rock of Cashel ads seen by millions in Barcelona and Madrid

New tourism promotion highlights Rock of Cashel to millions in Spain.


Millions of commuters in Madrid and Barcelona are seeing eye-catching ads for the Rock of Cashel and Ireland right now.

Tourism Ireland has teamed up with Logitravel – one of the largest online travel agents in Spain – for a joint promotional campaign to raise awareness of Ireland as a fantastic holiday destination and to drive sales of Logitravel packages and coach tours from Spain over the coming months.

The campaign will run until mid-July, taking advantage of late booking patterns among Spanish holidaymakers. It is highlighting iconic attractions like the Rock of Cashel, the Cliffs of Moher and Kilkenny Castle.

The campaign includes billboard ads in metro stations in Madrid, including two ads at the metro at Santiago Bernabéu, the home stadium of Real Madrid (which were seen by fans celebrating the club's recent Champions League triumph), as well as in train stations in both Madrid and Barcelona. TV ads on national stations, which will reach more than nine million viewers over a two-week period; online ads on popular travel, news and lifestyle websites like La Razón, El Economista and 20 minutos;  ads on digital radio stations like and Cuarenta Principales, which will reach around 300,000 listeners;  full-page ads in popular travel magazines such as Lonely Planet España, Viajes National Geographic and Viajar Magaine; half-page ads in top national newspapers including El País, El Mundo and ABC; and extensive exposure on the Logitravel website until mid-July are all part of the campaign.

Barbara Wood, Tourism Ireland’s manager in Spain, said: “Spain is an important market for tourism to the island of Ireland and travel by Spaniards to Ireland has grown significantly over the past 17 years – going from just 90,000 Spanish visitors in 2000 to a record 443,200 in 2017. We are rolling out a busy and targeted programme of promotions to continue to grow Spanish visitor numbers to County Tipperary, Ireland’s Ancient East and Ireland in 2018. Our co-operative campaign with Logitravel is an important element of that programme, to boost travel to Ireland during the summer months.”

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