Tipperary equestrian writer chosen to showcase her work at National Ploughing Championships

An award winning Tipperary equestrian author will get a chance to exhibit her books to almost 300,000 people at the National Ploughing Championships in Ratheniska, county Laois next week as part of the Local Enterprise Village.

Elaine Heney is an equestrian author based in Tipperary and she has written over 30 horse books, both for adults and children and has helped over 120,000 horse owners in 113 countries to create better relationships with their horses. 

The Local Enterprise Village, an initiative of the Local Enterprise Offices, will house over 30 small businesses and will be located at the heart of this year’s National Ploughing Championships from the 17th to 19th September. 

With some of the biggest companies in Ireland taking up residence at the Ploughing every year, the Local Enterprise Village continues to be a popular destination on the site for those looking to pick up something unique to bring home from some of the best small businesses in Ireland.

Speaking about the opportunity, Elaine says she is “delighted to represent LEO Tipperary at the Local Enterprise Village in Ratheniska this year.  It is an honor to be selected and to join the 30 other small businesses who will showcase their products to such an enormous audience."

A selection of businesses from across the country helped launch the Local Enterprise Village for 2024 at Airfield Estate in Dublin. 

Anthony Fitzgerald, Head of Enterprise at Tipperary County Council said: “This is an opportunity like no other for a small business in Ireland.  The chance to bring their ideas and products to almost 300,000 potential customers is a showcase like no other. 

"The Local Enterprise Village has become one of those areas everyone wants to drop into to find their local business and see what they can pick up. 

"There is a huge variety of businesses highlighting the depth of sectors that the Local Enterprise Offices support from manufacturing to food and beverage, to software solutions.  Whatever you are interested in there is something for everyone at the Local Enterprise Village.”       

Some of the clients involved this year cover areas such a kids clothing & games, agtech products, luxury bathing and skincare products, artisan food and drink producers, sustainable clothing and beauty products and range of innovative products from Ireland’s best small businesses.