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06 Sept 2025
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06 Sept 2025
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Love This Place campaign ambassador Roz Purcell (centre) with Minister for Tourism, Culture, Arts, Gaeltacht, Sport and Media, Catherine Martin (right) and Leave No Trace CEO Maura Kiely
Leave No Trace Ireland (LNT) – Ireland’s only outdoor ethics programme, which promotes the responsible use of the outdoors – has launched its fourth national awareness campaign urging the public to enjoy our outdoor spaces (including parks, open countryside and beaches) with care and respect to protect wildlife and fragile natural ecosystems.
This year, the #LoveThisPlace Campaign will feature Tipperary woman Roz Purcell as campaign ambassador. Roz Purcell is a presenter, broadcaster, content creator and founder of The Hike Life.
Members of the public will be urged to make a Promise to #LoveThisPlace, confirming their love of the outdoors with simple, positive actions to protect and respect outdoor spaces. This year’s campaign will culminate in a day of environmental action on national Love This Place Day on Friday, July, which coincides with World Nature Conservation Day.
Speaking at today’s launch of the Love This Place Campaign, Campaign Ambassador, Roz Purcell, said:
“This year I’m delighted to team up with Leave No Trace Ireland on their summer campaign. I’m outside quite a lot as part of my hiking community The Hike Life so I know why it’s so important to look after the outdoors.
"Everyone is responsible for taking care while they’re enjoying nature. I hope you’ll all join me in making a Promise to Love This Place and Leave No Trace on Friday July 28”.
The campaign will run through June, July, and August and will focus on promoting five key collective goals and simple actions for people to enjoy the outdoors responsibly. These are:
Keep Ireland Litter Free;
Protect Our Wildlife;
Stick to the path to protect our land and coast;
Be responsible with our dogs; and
Embrace our island and cultural heritage.
The Love This Place campaign is a joint initiative with Leave No Trace Ireland’s core partners including Fáilte Ireland, Sport Ireland, the National Parks and Wildlife Service, the Department of Rural and Community Development, Dublin City Council, the Office of Public Works, Coillte and Waterways Ireland.
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