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06 Sept 2025
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06 Sept 2025
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The app allows farmers to digitalise their grass and crop production and soil health data
The winners of the Innovation Arena competition, hosted by Enterprise Ireland in association with the National Ploughing Association, were announced at an awards ceremony attended by Simon Coveney, Minister for Enterprise, Trade and Employment, at the opening day of the National Ploughing Championships in Ratheniska, Co Laois, yesterday afternoon.
The winners included Roscrea-based Herdwatch, who won the Farm Software Award for the company’s Grass and Crops by Herdwatch, which will allow farmers to digitalise their grass and crop production and soil health data in a simple and easy-to-use app.
Enterprise Ireland’s Innovation Arena is an annual must-see exhibition platform, and the competition recognises innovative and cutting-edge products and services from agritech entrepreneurs who are delivering forward-thinking solutions to address some of the toughest global challenges.
The awards ceremony yesterday afternoon, which was also attended by Leo Clancy, CEO, Enterprise Ireland, and Anna May McHugh, Managing Director, National Ploughing Association, saw GrassMax win the overall award in this year’s competition, the prize for Established Innovator of the Year.
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