27 Nov 2021

Major Vietnamese contract for Clonmel businessman Noel Kelly

Major Vietnamese contract for Clonmel businessman Noel Kelly

Brian D’Arcy, Chief Commercial Officer, Anam; Minister for Foreign Affairs and Trade, Mr. Charles Flanagan; and Dr Noel Kelly, CEO, Anam.


Former Kentz executive Noel Kelly has landed a major international contract with his new company Anam Technologies.

The Clonmel man, previously head of Kentz operations in the Middle East, is CEO of Anam.  

At the Presidential Palace, in Hanoi and in the presence of President of Ireland, Michael D. Higgins, and the President of Vietnam, Trần Đại Quang, Anam Technologies Limited signed a contract with Ericsson to renew its Short Message Service Centre Support for a further three years. 

 The Minister for Foreign Affairs and Trade, Charles Flanagan TD, was also in attendance at the signing ceremony which was organised by the Embassy of Ireland in Hanoi and Enterprise Ireland.

Signing for Anam and Ericsson were  Pham Nhat Minh, Anam Country Representative Vietnam and  Jan Wassenius, President of Ericsson in Vietnam, Laos, Cambodia, and Myanmar.

 Also present was Dr Pham Ngoc Lang, Chairman of Hanoi Telecom, co-owner with Hutchison of Vietnamobile, Anam’s and Ericsson’s customer. 

Welcoming the announcement, Minister Flanagan said - “I’m delighted that Anam, one of the foremost companies in the security and monetization of SMS messaging, is strengthening its presence here.  

“Key partnerships such as we have witnessed today are vital to the company’s growth and to its plans to focus on the Asian markets. Anam Technologies is a great example of the type of ambitious and innovative company Enterprise Ireland is working with in the ASEAN region and I wish them continued success for the future”.  

In May 2015, Anam co-hosted with Vietnam’s Ministry of Information and Communications a workshop with mobile network operators to discuss tackling SMS SPAM in Vietnam.   

Anam CEO, Dr Noel Kelly said - “The requirement for SMS Anti-SPAM solutions is immediate in Vietnam and we can tackle it successfully with our Firewall-based and monitoring approach that not only filters out SPAM but also delivers new revenue to the Operator. 

“ We found at the GSMA WAS#4 summit which we just hosted in Dublin that there is a real interest from Mobile Operators, not just in Vietnam, but right across Asia in our solutions.” 

Anam is the fastest growing independent A2P SMS Monetisation service provider in the world, filtering billions of messages for Mobile Operators in over 60 countries. Anam’s team of Industry leading A2P consultants leverage firewall technology to enable Mobile Operators to generate new revenues from A2P SMS traffic on their networks whilst also eliminating SMS SPAM.  


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