Two Tipperary influencers attend Ireland's first TikTok shop event

Irish haircare brand Voduz and BPerfect Cosmetics hosted a trailblazing TikTok Shop Creator event last Friday at the Round Room on Dawson Street in Dublin where two Tipperary women were in attendance.

Abigail McKell and Lauren Guiry were both invited to and attended the influencer/creator event in Dublin along with other influencers and well known faces from around the country.

It marked the first ever TikTok shop event in Ireland aimed at introducing the popular shopping craze to the Irish market, and how creators and influencers can use the platform to their advantage.

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TikTok shop has proved to be wildly successful in other countries with users being able to easily shop for anything from make-up, hair and beauty products, clothes to cooking utensils and popular culture merchandise.

The concept was only introduced to Ireland last month and will help creators sell their products directly from their own platform in the hopes to "revolutionize Ireland's creator economy".

Speaking at the event, which saw over 250 people in attendance, Voduz marketing manager Michéal Campbell said,

"At Voduz, we've always believed in harnessing the power of digital platforms to connect with our audience.

"TikTok Shop offers an incredible opportunity for creators to showcase their entrepreneurial spirit, and we're excited to share our success story and help others create theirs."