Clonmel businessman's mobile messaging company gets major investment boost

Clonmel businessman's mobile messaging company gets major investment boost

Darren Hough, Investment Manager at BMS Finance, and Darragh Kelly, Anam Chairman.

A high tech mobile messaging specialists company established by former Kentz executive, Clonmel-based Noel Kelly, has received a major investment to help grow its international expansion.

Anam Technologies, headed by Mr Kelly and his son Darragh, is the fastest growing independent SMS Firewall and A2P Monetisation service provider in the world, filtering billions of messages for Mobile Operators for more than 370m subscribers across 65 countries.

BMS Finance, specialist provider of debt finance to small and medium-sized, privately owned companies, has now  announced a new investment in the company. 

This loan will enable Anam accelerate its international market expansion and build out on a number of recent impressive contract wins with some of the world’s largest telecoms groups, including Telenor Group, Deutsche Telekom and Digicel Group. 

The Enterprise Ireland client company currently employs over 50 people and has overseas presence in Czech Republic, Jamaica, Malaysia, Malta, the UK, Pakistan and Vietnam.

 Ovum’s Enterprise Messaging Survey 2017 shows the use of Application to Person (A2P) SMS continues to surge, and forecasts 1.28tn messages by 2019, up from 1.16tn in 2016, as it is an established and trusted channel by which enterprises can send transactional and promotional messages.

In a November 2017 survey conducted by ROCCO, 172 mobile Operators across 141 countries rated Anam world No 1 SMS Firewall provider. 

Says chairman Darragh Kelly -  “Throughout 2017 we have grown our business significantly through securing contracts with major mobile Operators. Some of these companies have in excess of 35 million subscribers, requiring a tier 1 comprehensive solution that can handle huge volumes of Application to Person (A2P) SMS Messaging traffic. 

"Anam won these contracts because it has mature technology, a methodology to drive Operator revenue, a clear customer focus, delivered by a professional team. Projects of this scale require funding and we felt BMS were the ideal partner to support us on these developments.”

Darren Hough, Investment Manager at BMS Finance said - “We are delighted to support Darragh Kelly, Anam Chairman and his ambitious team. Their ability to secure contracts with some of the largest Mobile Network Operators demonstrates the quality of their R&D and superior offering to the market. 

We look forward to supporting Anam as they continue to grow internationally. This is our fourteenth investment since our launch in Ireland. 

"Our investment into Anam is a growth capital investment into a fast growing A2P SMS monetisation company. We have invested in multiple sectors and funded for acquisitions, capex, management buyouts and shareholder restructurings.”